Ask Away...: 5 Keys to a Good Blog Giveaway

Monday, May 19, 2014

5 Keys to a Good Blog Giveaway



As a blogger, I'd like to think I know a fair amount of EFFECTIVE tips that I've learned over the past few years. After putting certain tips from other bloggers into action I literally watched my traffic grow every single day.  To me, that says that the tips I'm about to share with you WILL work IF you follow them!

So here are 5 keys to a good blog giveaway.




1. Use Rafflecopter or some other widget.
When you leave instructions for a giveaway that are part of the blog post it is overwhelming to readers and already looks like way too much work.  

Using an embeddable widget is a fantastic idea and the basic version of Rafflecopter is free. I LOVE RAFFLECOPTER! Please consider using it. There are so many benefits and it's much easier to choose a winner.

2. For the love of blogging...USE CLICKABLE LINKS!
WAY too often I find entries in Rafflecopter on a blogger's giveaway that look like this:
Follow on Instagram:
www.instagram.com/ellenr886 

They SHOULD instead look like this:

And here is how you should enter them in so that they turn into a link.  

The link title goes in brackets [like this] and immediately after the brackets you put your link in parantheses.

This makes it SO much easier for people to actually complete the entry plus there's a greater chance people will do THAT entry.   So do yourself and your sponsors a favor and PLEASE link everything!!!

3. Prize value should be over $20!
I'm sorry but anything under $20 really isn't worth the effort to most readers.  I know this because I've asked around.  Think about it... until you go to spend the $20 voucher on a website, you can really only get a $10-15 item if you want shipping to be covered by the voucher as well.

4. Disable blog comment approvals.
I hate when it asks me to type in "ksjdfals juiwe8932"  Half the time it's hard for me to see and decipher the captcha and I'm not a robot!

I don't use any kind of captcha check for my blog and you know what? I have maybe 1 spam comment a month get through.  All the rest go into my spam section. Please do yourself a favor and make it easier for readers to leave a comment as part of an entry.

5. Contact your winner directly.
I can't stress enough how professional it is to contact a winner directly by email.   These are some other ways I've seen it done and a reason why each isn't fair to the contestants.

Tweeting them with a time limit to claim prize - Not everyone can be on their Twitter at a moments notice (I've seen 5 minute deadlines!)

Posting that they won in a blog - I'm sorry but as loyal as I am to the blogs I follow, some days I can't check their blog, sometimes for a week because I'm so busy.

Announcing on Facebook - Um, hello, have you noticed yet how Facebook basically hides your page feed from A LOT of your followers?!  People have lives and if stuff isn't in their feed they normally don't see it because they don't visit someone's Facebook page everyday.

It takes 2 minutes to email a winner and not only is it the best thing for the reader but it looks extremely professional on your end!




REMEMBER: It's not just the reader that benefits from a giveaway, it's you and your blog if you can gain a follower from it!


I hope these tips help you! If you can think of any others please leave them below!






 photo Screenshot2014-01-05at102823PM_zps73241dbc.png




10 comments:

  1. Hello! TJ here from the Indie Chicks group :) I'm happy to see that I've been doing a lot right with my giveaways haha. But! I've never heard about Rafflecopter before. This would've made my life a lot easier! I'm going to look into this a bit more. ^_^

    ReplyDelete
    Replies
    1. Hey TJ Nice to meet youuuu :) yea Rafflecopter is so easy ive used it for well over a year now!

      Delete
  2. I use all of these tip when I host a giveaway.

    ReplyDelete
  3. Thanks for sharing! I am about to run my first giveaway in a couple weeks, so these tips were very helpful!

    www.loveandclothing.com

    ReplyDelete
  4. Great tips! I have been wanting to host a giveaway and I am going to be using all these to try and make it successful :)

    Tori
    FashionBlingGirlyThings

    ReplyDelete
  5. I announce winners on the blog AND I email them :)

    ReplyDelete
    Replies
    1. some of us are already just that awesmoe ;)

      Delete

I love reading and responding to comments but in order to get my reply you must be a no-reply blogger. If you are, here are some quick steps to change that!

1. Go to the home page of your Blogger account.
2. Select the drop down beside your name on the top right corner and choose Blogger Profile.
3. Select Edit Profile at the top right.
4. Select the Show My Email Address box.
5. Hit Save Profile.

Related Posts Plugin for WordPress, Blogger...