As a blogger, I'd like to think I know a fair amount of EFFECTIVE tips that I've learned over the past few years. After putting certain tips from other bloggers into action I literally watched my traffic grow every single day. To me, that says that the tips I'm about to share with you WILL work IF you follow them!
So here are 5 keys to a good blog giveaway.
1. Use Rafflecopter or some other widget.
When you leave instructions for a giveaway that are part of the blog post it is overwhelming to readers and already looks like way too much work.
Using an embeddable widget is a fantastic idea and the basic version of Rafflecopter is free. I LOVE RAFFLECOPTER! Please consider using it. There are so many benefits and it's much easier to choose a winner.
2. For the love of blogging...USE CLICKABLE LINKS!
WAY too often I find entries in Rafflecopter on a blogger's giveaway that look like this:
Follow on Instagram:
They SHOULD instead look like this:
And here is how you should enter them in so that they turn into a link.
The link title goes in brackets [like this] and immediately after the brackets you put your link in parantheses.
This makes it SO much easier for people to actually complete the entry plus there's a greater chance people will do THAT entry. So do yourself and your sponsors a favor and PLEASE link everything!!!
3. Prize value should be over $20!
I'm sorry but anything under $20 really isn't worth the effort to most readers. I know this because I've asked around. Think about it... until you go to spend the $20 voucher on a website, you can really only get a $10-15 item if you want shipping to be covered by the voucher as well.
4. Disable blog comment approvals.
I hate when it asks me to type in "ksjdfals juiwe8932" Half the time it's hard for me to see and decipher the captcha and I'm not a robot!
I don't use any kind of captcha check for my blog and you know what? I have maybe 1 spam comment a month get through. All the rest go into my spam section. Please do yourself a favor and make it easier for readers to leave a comment as part of an entry.
5. Contact your winner directly.
I can't stress enough how professional it is to contact a winner directly by email. These are some other ways I've seen it done and a reason why each isn't fair to the contestants.
Tweeting them with a time limit to claim prize - Not everyone can be on their Twitter at a moments notice (I've seen 5 minute deadlines!)
Posting that they won in a blog - I'm sorry but as loyal as I am to the blogs I follow, some days I can't check their blog, sometimes for a week because I'm so busy.
Announcing on Facebook - Um, hello, have you noticed yet how Facebook basically hides your page feed from A LOT of your followers?! People have lives and if stuff isn't in their feed they normally don't see it because they don't visit someone's Facebook page everyday.
It takes 2 minutes to email a winner and not only is it the best thing for the reader but it looks extremely professional on your end!
REMEMBER: It's not just the reader that benefits from a giveaway, it's you and your blog if you can gain a follower from it!
I hope these tips help you! If you can think of any others please leave them below!