In case you haven't heard, Facebook updated their blog the other day to include some new guidelines.
This post included a blurb that read:
"You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike."
So basically... all those entries we have in giveaways that ask you to like a page on facebook... we can no longer do that.
So how will this affect your blog? Well, yesterday Rafflecopter updated their blog here to say:
"Second, the ‘Liking a Fan Page’ entry option is an entry option that can be set up where participants can receive an entry for being a fan of your Facebook page."
"According to Facebook’s new policies, this would fall under the rule of “incentivizing people to use social plugins or to like a Page”. Similar to the fan-gate functionality, this entry option will likely be removed before the November 5th deadline."
Thoughts? PS - Make sure you spread the word so all bloggers know what's going on!
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