Ask Away...: Pertinent Points for a Professional Blog

Thursday, March 16, 2017

Pertinent Points for a Professional Blog

If you run a blog, you might just do it as a hobby. You like sharing your thoughts and feelings with people on the internet on whatever topic you like. Perhaps you're not that bothered about how many people read it. However, for those who are, you need to make sure your blog looks professional. Maybe you want to attract some brands who will compensate you for reviewing their products. Or you might just want to grow your audience so that you can share your blog posts with more people. Whatever your reasons, a professional looking blog takes a bit of work, but it doesn't need to be too complicated.

Get Your Spelling and Grammar in Check

There might be people who read your blog and won't notice a misspelled word or a comma out of place. However, there are likely to be people who will notice and care, especially if you want to start working with some brands. If you've never paid much attention to spelling and grammar before, now is the time to do it. If it's not your strong point, there are a couple of things you can use to help you. There are online editing tools and apps that will check your work for you. Or you can hire a proofreader or editor to help you out.

Developing a Consistent Style

Another important thing to think about is whether your blog has a consistent style. If you write your posts in your own tone of voice, it's likely they all sound similar. But do you think about consistency when it comes to other elements of your posts? For example, do you sign off in the same way each time? Do you format all your posts in similar ways so that they look the same? Do you use the same font and the same text color? It's important to keep things consistent so that your blog looks smart and professional.

Producing High-Quality Graphics

Images are also important on blogs, but some people have trouble with them. They think that if they don't have graphic design skills, they either need to pay someone for images or attempt to learn the skills they need. But instead of trying to make images that don't turn out well or spending your money, you can easily make quality images with the right tools. For example, you can use the Adobe Spark banner maker to create a great banner for your blog's header or for individual posts. There are other tools that make it easy, like Canva, and many of them are free to use.

Get Your Blog Organized

A well-organized blog also looks more professional. Some people might just look at your latest posts. But others want to search for particular material. Having categories, tags, and a search function makes it easy for people to find what they're looking for. They will read more of your posts if they can find the content they enjoy.

Cleaning up your blog to make it more professional can help you to grow it. If you create a plan, you can check off the things you need to do.

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