3 Effective Ways Funeral Directors Can Boost What They Do

 

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Running a funeral home and working in a sector that is surrounded by death requires the extra special touch to allow you to treat your customers with care and compassion at what is most like the worst times in their lives. And while you might be adept at offering deathcare services during these emotionally difficult times, it's not just how you approach those requiring your funeral services for their loved ones. It is the service you provide as a complete package, and it is those small details that might be overlooked that can stand you hand and shoulders above the rest and solidify your standing as a funeral director.
 

This post is designed to show you how to easily add more value and improve customer service without compromising the care you offer. These strategies are within your reach and can be easily implemented, empowering you to enhance your funeral home's services.

Improve Communication

Calls from family members and loved ones who need your services can come at any time of the day or night. You need to put yourself in the caller's position when it comes to how you communicate. Consider how long the phone rings before it answers, whether it goes to voicemail, how long it takes you to turn calls, and whether there are alternative ways to be contacted or if you are only reachable via one channel. You need to address the reactiveness to messages both in and out of standard working hours and assess how you can improve response times when people reach out to you. Because the faster you can make contact, regardless of how they approached you, the more of a competitive advantage you will have.

It can be worth looking into text messaging as a form of communication. During this highly stressful time, using this technology to deliver messages, confirm details, or offer support can be a perfect compromise when emails aren't up to standard or are lost in grief. Text messaging can be more immediate, less intrusive, and can be followed up with calls and direct contact. The use of text messaging can enhance communication between businesses and clients, keep all parties informed, and allow those who prefer not to talk to reach out.

Offer a Premium Experience

Adapting to the use of technology or offering services above and beyond what you usually provide can help you to remain competitive while giving grieving clients the space and resources they need to give the deceased the send-off they deserve. This could involve offering live streaming services for those who can't attend, adding personalized funeral prayer cards for an added touch, or incorporating unique themes into the funeral service. By asking your clients for ideas and feedback, you can ensure that you are offering a premium service that meets their needs and expectations.

Ask for and Act on Feedback

One of the best ways to make improvements at any time is to ask for feedback. What did people take away from the services you offered as a whole? What could you do better, or did you do well? The more feedback you can gather, the more you can work to improve what you do and ensure that each client has their needs tended to during this difficult time, so you are not adding to their stresses but simply easing them through this transition.

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