Ask Away Blog: How Speaking Can Grow Your Business

How Speaking Can Grow Your Business

Thursday, December 12, 2019








Often times we talk about different marketing tactics to spread the word about your business or service and the best advertising venues and social media strategies. But there’s another way to promote what you do and that’s simply by speaking. This isn’t a new tactic by any means because obviously before the internet, speaking was a huge way to spread the word to folks.

Speaking is important for many reasons. First, it provides education. The best way to capture your audience and potential future customers is to educate them on your product or service. Describe it in detail and then explain how it can effectively work. Remember, every product should provide a solution for something. Whether it’s a book with investing advice or a way to manage finances for a small business, it provides a resolution for an issue someone has.

Pedram Zohrevand is a speaker and consultant and those two services together can be very powerful. Speaking is a way to prevent a proposal to work together at times as well. You can basically sell yourself by explaining your service, your costs, and how you can personally help whomever you are present too. It’s important to do research on the organization or company you’re speaking to however so you can figure out what needs they may have that you can meet. It’s also important to allow time for questions and answers afterwards.

When speaking, you need to be personable. A little humor is fine and so is actively engaging with the audience by using someone as an example hypothetically. This gets them involved and keeps their attention so they aren’t distracted the entire time you’re speaking.

Speaking at it’s core really just helps to get the word about you out there. Some may not even know of your existence and your business before you present and that means you have to make a great first impression. Be presentable with your attire, bring props or slides and handouts, and speak with enthusiasm. It’s imperative that you rehearse what you plan to say, preferably in front of a friend or family member so you can get their feedback. If nerves are getting the best of you just remember, they don’t know what you’re going to say because you’re the expert on your subject matter so all they’re doing is eagerly learning.

It’s always important to display your logo when speaking. You want something they will remember you by easily. Have it displayed on the slides, the handouts, and even on signage right where you’re speaking. Remember that you want to make an impact so you stay fresh in people’s minds. Another great way to start connecting with the audience right off the bat is by telling a personal story they can relate to. It helps to get them ready to listen to you because they’ll immediately resonate with you and be intrigued to hear more.

As for costs, if you are speaking to a smaller group, a fee may not even be necessary as you’re just trying to get some business. If you are speaking in front of a large group and presenting information you’ve researched to explain various topics to them, there’s a little more work behind that so you should consider a reasonable fee.

Again, speaking is a great way to promote what you can offer to people, so go for it and don’t hold back!

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