How SMS Marketing Can Help Grow Your Business

Friday, November 8, 2019

Years ago, the best way to advertise may have been TV commercials, radio ads, or billboards, but today is a very different time. Technology is so advanced anymore that it’s really just a matter of reaching your target audience through the technological tools that they know and use on a regular basis. One of those tools is SMS messaging. You can now use an SMS api to reach your audience anytime of day no matter where they are. So today I’m going to show you how exactly SMS marketing can help you succeed in business.

You Can Control All The Details

Using an SMS api can actually allow you to translate what you’re trying to communicate to different languages and it can also give you a variety of templates that you can use for your actually messaging. The message delivery can even be based on your customers responses.

It’s Less Invasive

When you log on social media you often can’t help but see the ads everywhere or have your funny videos interrupted by being forced to watch a 30 second advertisement. With SMS marketing there’s actually an easy way for potential customers to opt-in or opt-out and you can have it tracked so you can see who opts out. You’re giving people the choice to stay and sometimes that alone can be a reason people stay subscribed to your messages.

It’s All Inclusive

Pretty much everyone is able to receive SMS messages these days as long as they own a cell phone so there is SO much reach there. Not everyone has cable anymore, many people don’t listen to the radio, and it seems billboards get so easily forgotten or missed. So basically you now have the power to reach people right in the palm of their hand, anytime, anywhere, and to send any type of marketing message you please. The possibilities are endless!


With an SMS api you can utilize cloud-based APIs and high-quality global connections. You can have various groups of customers receive different types of messages based on their opt-in choices. When you try to do something like this yourself without a helpful tool, there’s too much room for error but a cloud-based API is super fast and error-free.


One of the more obvious reasons to use SMS marketing is because mobile engagement is huge these days. Everyone has a phone and they love to be on it. When they’re in line at the store, they check their phones. When they’re in a waiting room at the doctor’s office, they check their phones. People are always checking their messages and notifications so it’s HIGHLY UNLIKELY your marketing messages will be missed. This also allows customers to communicate back directly with you in many cases. If someone has an issue with something, you’ll hear about it almost immediately. You can make announcements that reach your customers in real time.

When it comes to marketing your business and growing for the future, it’s important to use the latest and greatest tools that are the most effective, which is why SMS marketing is an immensely important tool these days. Will you be trying SMS marketing for your business?


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