8 Blogging Blunders To Avoid

Thursday, September 27, 2018

Are you making these common blogging mistakes? Here are just a few blunders that every blogger should aim to stamp out if they want to protect and build their readership.

Not knowing your target reader

A lot of blogs don’t have a clear target reader in mind. This can result in a blog feeling unfocused and messy. By having a clear target reader, you’re more likely to grow loyal fanbase of readers. It’s okay to cover a few categories – just make sure that you’ve got some kind of theme going and that you’re not simply posting whatever is on your mind.

Not blogging consistently

If you go weeks or even months without posting anything, you could find that your readers soon lose patience and stop following your blog. Try to get a routine going so that you’re uploading at least one new post per week. You could even schedule an upload day so that people know when to check out your blog for new content.

Failing to edit your content

Spelling and grammar mistakes could put off readers by making your content seem rushed and unprofessional. Take a few minutes at the end of each post to fix any mistakes. You can even try using programmes such as
Grammarly to check your posts for errors

Not using social media to share your posts

The likes of Facebook and Twitter are great for giving your content exposure and keeping your loyal readers in the loop. Set up social media pages for your blog if you haven’t already and start posting content to these channels. You can even
use Hootsuite to automatically share content to social media the moment it is published. 

Being too promotional

It’s okay to accept some promotional content on your blog, but you don’t want your entire blog to be nothing but advertising. Most people read blogs to be informed, to be advised or to be entertained – try to take a break from the constant promo now and again so that your content stays fun and interesting.

Ignoring/focusing too much on SEO

SEO is a means of improving your search rankings, usually by adding keywords to a text. Taking measures to add a few keywords could help to boost the rankings of your blog posts, helping more people to discover your blog. That said, you don’t want to go keyword crazy – stuffing too many keywords into your posts could affect the readability (it could even have a negative effect on your search rankings).

Not protecting readers’ data

It’s important that you’re not sharing reader data without your readers’ permission. Look into implementing
efficient regulatory compliance using Jumio’s AI-powered technologies. This will help to keep reader data safe and prevent you getting into legal trouble.

Using copyrighted content without permission

You should also be careful of using copyrighted content on your blog such as images or quotes without the owner’s permission. The content could be removed and you may even be sued in some instances. When in doubt, always source your material.

1 comment:

  1. Thanks for these tips. Since coming back to blogging I only blog 3 days out of the week Monday, Wednesday and Fridays.



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