Facebook groups are definitely where it’s at right now for bringing people together. Whether you’re selling a service, on a spiritual journey, or just needing advice and support, a Facebook group seems to be the go-to place. There are even commercials for utilizing Facebook events and groups features now, which shows me that it’s really an important tool for businesses and individuals alike. So how can you run a successful Facebook group of your own? Well, seeing as how I have like 4 Facebook groups I run (true crime, finance, local group, and a study group), I figured I’d share some tips that have really helped me personally with mine.
Meet A Need
What need are you meeting for your potential members? Is it to hold each other accountable on a weight loss journey, support each other and share advice for personal finance, or is it a group to plant annual events like a reunion or conference? Nowadays there are so many groups out there and not everyone wants to be in 50 groups at one time. So if you aren’t meeting a need your members aren’t going to stick around.
Establish Rules
It’s super important to set ground rules for your group before you even invite people. There’s generally some good ones provided by Facebook that you can select but make sure to include anything else that you want to make known for everyone coming into your group. If privacy is an issue, make sure to set a rule that says things said in the group CAN NOT be shared outside of it.
Write a Good Description
People will want to know what they’re getting into so make sure you write a description that explains what your group is about, what kind of things will be posted, and if anything is required of members in order to stay in the group (actively posting, responding to questions, etc.).
Schedule Regular Posts
Groups go dry very fast if you don’t post in them regularly. A GREAT way to take care of that is to sit down every couple weeks and schedule posts to go live for the next few weeks. Establish some regular postings like maybe a weekly journal prompt, a weekly check in, a call for success stories, etc. I usually schedule my posts a month out.
Interact
You can’t just leave everything automated. You should definitely check in on your group at least once a day. Take this time to go through and like and respond to comments and questions. Ask questions when people share something and make sure to thank everyone for contributing.
Encourage Others to Share
Do not make this group all about you. No one wants that unless they joined because the group is covering YOUR personal journey. Other than that, ask open ended questions on a regular basis to encourage others to comment and post. Don’t monopolize the feed with nothing but your own personal story posts. Remember, you want your members to get something out of this.
Enforce Your Rules
Do not allow bullying, breach of secrecy, and other negative things to go down in your group. You very likely will have to put someone in their place at some point or even remove them from the group altogether. While you may feel like the “bad guy” I promise your members will be grateful that you look over them and actually enforce the rules. You want to ALWAYS create a safe space for people, no matter what the topic is for your group.
A Facebook group is a huge asset these days so make sure you put your all into it before committing.
Do you have any success with Facebook groups?
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